11 Jul 10 Reason Why You Will Go For Digital Marketing
There are 10 Reason’s For Doing Digital Marketing Certification
1. You’re directionless:
I find that companies without a digital strategy don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals you likely don’t put enough resources to reach the goals and you don’t evaluate through analytics whether you’re achieving those goals.
2. Digital Marketing is More cost effective than traditional marketing:
Small business have very little resource and even capitization.This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results.
It is relatively more affordable than traditional offline promotion methods. Furthermore, traditional offline methods may go beyond budget if companies do not take proper care while digital marketing can be possible through a fixed price model.
Surround yourself with people more talented than yourself. The people you meet will be your ongoing support network when you run into problems, as well as help to open doors to opportunities you might not have otherwise found.
Attend industry meetups and conferences in your area to nurture relationships with other digital marketers and enhance your skill set through in-depth workshops and presentations.
5. Targeting an audience:
It facilitates targeting a specific audience for particular products. For example, ads for seasonal products like the rainwear should reach in the region where there is a heavy rainfall and not in the desert area. Traditional marketing has the biggest limitation in targeting a specific audience and, on the other hand; digital marketing can readily target audience.
6. Social media benefits:
It facilitates marketing using SMO (Social Media Optimization) techniques and provides benefits of social media for promoting products. Social media are a powerful platform for marketing that enables any product to become a brand.
7. More attractive:
It is more attractive method than the traditional one. It can certainly grab the attention of a large number of people. It runs marketing campaign on the basis of interests and habits of people using the Internet.
8. Personal Projects:
Try out your own ideas and don’t just treat industry leaders’ opinions as gospel. Everything isn’t always black and white in the digital marketing industry with many grey areas between best practice and what can actually get results for a business.
Every digital marketer should have personal projects to test out theories, try their hand at multiple disciplines (SEO, PPC, Social Media, Content Marketing etc.) and be able to take accountability for the success or failure of a project.
9. Learn the terminology:
Digital marketers needs to be comfortable with acronyms such as PPC, SEM and SEO. They are all very different terms with a misunderstanding of them being a clear sign that you have a beginner’s skill set and need further training. The ability to analyse digital marketing campaigns and understand what elements worked or not is dependent on your ability to understand industry jargon.
10. Getting control:
It puts companies in charge of their digital project. From the very first session, companies get the tools to find whether or not the campaign is taking place in the right direction. You have less control over physical marketing as compared to digital marketing.